Plano City, Culture & Monuments
Plano City, Culture & Monuments | National  Héritage

 Innovation in Tourism Equipment | Amop Synergies + Viúva Lamego + Augmented Reality Technology 

Amop is pioneer in the creation of urban furniture with Augmented Reality targeted to the touristic and cultural Heritage. 

A new collection with minimalist design signed by the architect Paulo Reis, combining the ethereal trace of the concrete shaping with the identity of the tiles of Viúva Lamego.  

One of our partners, Viúva Lamego, the most emblematic and secular brand of Portuguese traditional tiles, strengthens the patrimonial image of this collection. 

Plano City allows the integration of AR – Augmented Reality, an innovative and strategic tool of communication, which combines 3D technology with real environment. 

This collection of equipments is dedicated to the enrichement of the city patrimony, its culture and monuments. It allows the creation of an interactive historical-cultural roadmap, theme parks where we find historical personalities, emblematic poets, remarkable artists and other representative animations of each country or municipality, which may holographically be materialized in front of our eyes. 

Therefore, the main focus of Amop meets that need to value the heritage of each country, detaching of the traditional model of urban furniture “per si” and breaking with the concept of the current touristic offer.